Victoria’s Secret Fashion Show Generates Brand Excitement

After the show, Victoria’s Secret began promoting special gifts with purchase that were featured in the fashion show. … More Victoria’s Secret Fashion Show Generates Brand Excitement

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Billabong’s Team Campaigns are Making a Positive Impact on Surfer Girls

While athletic companies have sponsored professional athletes for quite some time, they have started to take these partnerships to a more personal level recently. … More Billabong’s Team Campaigns are Making a Positive Impact on Surfer Girls

Black Friday Vs. Cyber Monday Deals

The separation of Black Friday and Cyber Monday deals worked well at first, but as more shoppers looked to get Black Friday deals online, the distinction between the two has become less clear. With e-commerce rising, a large percentage of consumers are more willing to search for deals on the Internet rather than fighting crowds of holiday shoppers. … More Black Friday Vs. Cyber Monday Deals